Tap Hunter does NYC

On Thursday, Oct. 29, draught masters from 32 countries will descend upon New York City to compete for the 2009 Stella Artois World Draught Master title. The Hive’s Tap Hunter was invited by Stella Artois as new media to cover this prestigious event. Social media made so much sense as a centerpiece for the event—because experiences, whether in a blog or a real-world brand environment, make people talk and word of mouth recommendations yield extraordinary impact. Stella fans didn’t have to take the marketers word for it, they interacted one-to-one with the event. See the Stella Artois World Draught Master title through the eyes of Tap Hunter and our coverage via Twitter, Facebook, Ustream and blogging.